📌 CHALLENGE 1/3
How can we CHANGE BEHAVIOUR to accelerate a cultural shift to refilling?
🧐 The Problem
For many, refilling is not affordable. Because only premium brands offer it.
But for retailers and brands to offer more refills, we need more people to take up refill behaviour. Generating that demand, creates the supply.
💡 The Idea
Let’s develop a savings and perks program to incentivise reuse behaviours across everyday items.
Creating demand for refills could be the tipping point to push retailers and brands offer more refills.
💁🏽 Who’s it for
Can you see the idea working?
Refilling is not just for premium brands.
Comment below 👇