This isn’t laundry.
This is an act of everyday rebellion.
This is how we fight back against fashion waste.
Not in some grand act or noble last stand.
But in the smallest of everyday actions.
We all want to do better. Whether that’s use less plastic, compost food waste or get into the refill habit. With the best intentions in the world, there’s one little matter that often gets in our way. Grey matter. Our brain. Our memory.
Growing in popularity, it’s a way of working with nature to tackle the impact of climate change on people. But they come with many other benefits too.
When the world is turned upside down, what’s the plan then? We launched a fund to champion the eco-pioneers of tomorrow. Because we need them more than ever as we face the climate crisis.
This is no time to ditch those threads. Give them a second life, either in your wardrobe or someone else’s.
We’ve teamed up with Depop, the marketplace app where you can buy and sell unique fashion, to help you extend the life of your clothing and help fight fashion waste.
Find out below how to wash right, wear more and waste less.
This is about more than fresh socks and squeaky-clean pots. This is about respecting the planet and looking out for nature. This is about fixing our waste culture and making an impact on our impact. Every basket of laundry and stack of dishes is a chance to shake the status quo. Because we need system change, not climate change. And together we can roll up our freshly laundered sleeves and get this revolution on the road.