BORN TO CLEAN

We’re on a mission to lead a clean world revolution

That might make us sound too big for our boots. But the fact is, we want to redefine what clean really, truly means. For ourselves, our homes, our communities, our world.

It’s what we’ve been obsessing over for the best part of 40 years, and it’s what keeps us fearless and foolish. Today, tomorrow, always.

We’re redefining clean for the 21st century. Clean products. Clean homes. Clean values. Leading by example and making sure we try to operate as transparently as a freshwater stream – without getting too holier-than-thou about it. All to inspire people to make their world that little bit cleaner.

CLEAN PRODUCTS

WE’RE ON A MISSION TO MAKE CLEANING EVEN CLEANER

Pushing the envelope. Always asking if there’s a cleaner way. Collaborating to create products that will make a real difference and change attitudes for the better. Sure, we’ll make some mistakes along the way. But progress not perfection is the motto we swear by.

CLEAN HOMES

WE’RE ON A MISSION TO EMBRACE LIVING CLEAN, NOT JUST CLEAN LIVING

It’s much bigger than washing the dishes or doing the laundry. It’s about making you feel wonderful in your home environment. Call it harmony, call it feel-good factor, call it whatever you want. We firmly believe that if you treat your home with all the TLC it deserves, then it’ll love you right back.

THE FACT IS…

Clean gets us out of bed every morning.
It’s frankly what we live for.

AND IT’S TIME TO SHOUT IT LOUDER THAN EVER

WHAT WE BELIEVE IN

When we say we live and breathe clean, we mean it. From the way we do business to how we source our ingredients to out war on ocean plastic – it’s all about finding new ways to put our clean values into practice. Even if it’s going to take a while to get there.

Find out more about what we’re doing…

Clean plastic

We’re waging war on single-use plastic. And we’re aiming to make all our bottles from recycled plastic.

 

 

 

 

Clean manufacturing

First we built one of the world’s most ecologically sound factories. Next stop: a zero-waste, zero-carbon footprint.

 

 

 

 

Clean sourcing

We’re making our supply chain more responsible. Buying local when we can and using suppliers with shared values.

 

 

 

 

Clean fragrances

We use fragrances that are designed to smell fresh and wonderful – not overpower you with toxic chemicals.

 

 

 

 

Clean design

We believe that packaging design can have a positive impact on people and the planet.

 

 

 

 

Clean ingredients

You get out what you put in. Most of our ingredients are made of biodegradable plant-derived substances.