FIGHT FOR NATURE

FERTILISE THE FUTURE

This global pandemic has been totally poop.
But ask any green scientist and they’ll tell you:
Poop makes excellent fertiliser.
We’re a cleaning brand.
So whilst many businesses have struggled to survive, we’ve sold more during COVID-19.
But we’re not keeping that all to ourselves.
Instead, we’ve pledged over £500,000 to our new initiative: FERTILISE THE FUTURE.
Using the crisis of today to help fund the sustainable start-ups and eco-pioneers of tomorrow.
Because as we say in Belgium:

WHEN LIFE GIVES YOU POOP,
GROW FLOWERS.

EXPLORE THE LATEST FERTILISE THE FUTURE NEWS

Drumroll please…Meet the winners

Fertilise The Future

The Floodplain Meadow Partnership are UK winners of our FERTILISE THE FUTURE fund. They’re restoring floodplain meadows in the Thames Valley and setting out to prove it’s a kick-ass tool in the fight against climate change.

Meet the Judges

Fertilise The Future

With so many awesome ideas to help in the fight against climate change, find out why the three winners of our FERTLISE THE FUTURE fund stood out for our judges.

Why we launched a fund for the future

Fertilise The Future

When the world is turned upside down, what’s the plan then? We launched a fund to champion the eco-pioneers of tomorrow. Because we need them more than ever as we face the climate crisis.

SUPPORTING NATURE BASED SOLUTIONS

Our fund aims to provide financial investments to innovative ideas promoting nature-based solutions, including:

  1. The conservation and restoration of forest and other terrestrial ecosystems
  2. The conservation and restoration of freshwater resources as well as marine and ocean ecosystems
  3. Sustainable agriculture and food systems
  4. Ensuring nature’s systemic role in sustainable development in ways that end the loss of biodiversity and optimise nature’s contribution tor resilient livelihoods, green infrastructure, sustainable settlements and just rural transitions.
  • WHAT ARE NATURE BASED SOLUTIONS?

    Nature based solutions are solutions that seek to protect, restore and regenerate social AND ecological systems. They recognise that in order to be successful, solutions to environmental challenges need to help tackle societal issues at the same time.

  • WHAT HAVE WE DONE SO FAR?

    Harnessed the power of nature to help us fight the interlinked challenges of biodiversity loss and climate change. We realise significant investments from business and governments that fit the scale of these challenges are necessary, but we want to do our part and start a conversation. Projects could include anything from a green roof that enhances biodiversity to one that supports a larger programme around sustainable agriculture or the restoration of diverse natural ecosystems on land and in the sea. Ideas will be chosen based on the range of benefits they provide for people and planet.

    We aim to support at least 1 project in each of the 3 countries where we have a presence: the UK, Belgium and Germany.

“NATURE IS OUR GREATEST ALLY IN THE FIGHT AGAINST THE CAUSES AND CONSEQUENCES OF CLIMATE CHANGE. NATURE NEEDS TO BE CENTRAL TO DECISION MAKING IN BUSINESS, AND IN GOVERNMENT. FOR THE BENEFIT OF PEOPLE AND PLANET”.
Nathalie Seddon, Director of the Nature Based Solutions Initiative at Oxford University and Ecover FERTILISE THE FUTURE judge.
Nathalie Seddon

JOIN THE CLEAN WORLD REVOLUTION

This is about more than fresh socks and squeaky-clean pots. This is about respecting the planet and looking out for nature. This is about fixing our waste culture and making an impact on our impact. Every basket of laundry and stack of dishes is a chance to shake the status quo. Because we need system change, not climate change. And together we can roll up our freshly laundered sleeves and get this revolution on the road.