We’re on a mission to lead a clean world revolution.

So we’re rethinking waste by giving leftover ingredients and recycled materials a new life. We are proud to show what is possible when businesses work together to reuse their waste.

Crafting this new product has been a labour of love. We’ve worked together with a Belgian beer manufacturer to put some brewery waste ingredients into our new washing up liquid. It’s a start.

Formula includes at least 25% waste ingredients from the beer brewing process (water + ethanol)

Bottle is made of 100% PCR recycled plastic

Cap is made of 50% PCR recycled plastic

Made in our TRUE Zero Waste Certified factory

“We’ve challenged ourselves to think about how we could use ingredients that already exist and are currently wasted – viewing waste as an opportunity, not just a problem. In the same way that we have encouraged people to rethink plastic, we want people to rethink their throwaway culture. There is so much more that needs to be done but making use of leftover ingredients and recycled materials has to be the future.”

Tom Domen, Long Term Innovation Manager at Ecover

This innovative new washing up liquid is created using at least 25% of waste ingredients leftover from the beer brewing process (water and ethanol), the bottle is made of 100% post-consumer recycled plastic and the cap is made of 50% post-consumer recycled plastic.

Available at Whole Foods, Amazon, Ocado from 16th September 2019

Zero Waste Certified

We’re proud that our new Too Good To Waste Limited Edition has been made in Ecover’s newly certified TRUE Platinum zero-waste factory.

Platinum is the highest level awarded by TRUE and reflects Ecover’s best in class waste management practices. Ecover currently diverts 98.1% of its waste from landfill through reduction projects, reuse, reducing and recycling and has identified a clear route to achieving zero % within the next couple of years.

To us, clean means so much more than washing the dishes. It’s about cleaning ourselves, our homes, our communities – and yes, the whole wide world.
That means waging war on waste, carbon emissions and all the other big bad problems out there.
Ready to take up your squeegee?


We’re on a mission to lead a clean world revolution.

That might make us sound too big for our boots. But the fact is, we want to redefine what clean really, truly means.

For ourselves, our homes, our communities, our world.


When we say we live and breathe clean, we mean it.

From the way we do business to how we source our ingredients to our war on ocean plastic – it’s all about finding new ways to put our clean values into practice.

Even if it’s going to take a while to get there.