Washing-up Liquid Bottle Redesign

“Why have you changed your Washing-Up Liquid bottles?”

Our bottles have always been 100% recyclable. We want to stop using virgin plastic so we have changed the bottle to 100% recycled, recyclable plastic. At the same time, we decided to modernise its design and make the bottle easier to use. We wanted to give the bottle a more modern design that fits better in people’s kitchens. We also wanted to improve how the bottle worked, based on feedback we’d received from our consumers.