After seeing the damage to waterways and aquatic life caused by phosphates and other cleaning chemicals, a bunch of Belgian hippy scientists decide to find a cleaner way. Starting from a tiny shed, they develop a bold new phosphate-free formula and launch ECOVER®.

Our first box of washing powder hits supermarket shelves across Belgium. A new market for alternative cleaning products is born. It’s what eco-conscious consumers have been waiting for – and demand surges.

To launch ECOVER®. in the UK, we create the ‘Washes Righter’ recycled poster campaign. Made from the printed overruns of old posters and assembled on the floor of an old carpet warehouse in Greenwich, each 10ft x 60ft poster is a one-off created by 100 up-and-coming UK artists.

We build our ecological factory in Malle, Belgium. Our vision of what clean manufacturing could be. With a living, green roof for insulation, eco-bricks made from recycled coal waste and sustainable wood instead of concrete and steel. It’s the place we’re still proud to call home today.

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