30 brilliant brains came together at The Refillution Hackathon, armed with a load of post-it notes, and unlimited coffee to tackle 3 key challenges from The Refill Report.

📌 CHALLENGE 3/3

How to mobilise and grow a REFILL MOVEMENT?

🧐 The Problem

I mean, is refilling even cool?

💡 The Idea

Making Refill on trend.

We’re launching an upcycled utility fashion brand. Taking over the catwalks of London to New York, refill-wear will be the season’s must have. Now refillables are part of your look, refilling is easy as.

💁🏽 Who’s it for

The fashion-forward folk, millennials and Gen Zs.