30 brilliant brains came together at The Refillution Hackathon, armed with a load of post-it notes, and unlimited coffee to tackle 3 key challenges from The Refill Report.

📌 CHALLENGE 1/3

How can we CHANGE BEHAVIOUR to accelerate a cultural shift to refilling?

🧐 The Problem

We know heading to the shops with young children can be stressful. At the same time how do we engage the adults in ‘refilling’?

💡 The Idea

Create an in store experience for children and parents to embrace refilling, through fun hands-on, time-consuming, messy-at-times refilling.

Parents get an activity with their children and children get to have fun. Both begin reusing and refilling.

💁🏽 Who’s it for

Parents and the refillers of tomorrow – children.