TAKE A FOUR-LEGGED STAND

WEAR OVER AND OVER THEN WASH WITH ECOVER

TAKE A LOAD OFF THE PLANET AND CHUCK IT ON YOUR CHAIR

We’ve all got one. An anti-waste icon. A hero looking after the clothes that’ve still got a little life left in them. Because when it comes to washing better and wasting less, airing is caring.

NATURE LOVES A SNIFF TEST

We’ve launched an investigation into the laundry habits of our nation. And it turns out, a lot of us are guilty of washing our clothes before they’re even dirty. But holding off not only helps clothes last longer, it also uses less energy and less water. As well as sending fewer microplastics out into the world. So wear your clothes over & over & over & over & over & over & over & over & over...* *Except for your pants. Clean pants. Clean conscience.

6 Tips to fight wear & tear

BANISH BOBBLES

Less washing = less bobbles. Check items need washing before chucking them in the laundry basket.

LOVE A PINNY

Messy job? Wear an apron when cooking, gardening, cleaning, pottery etc.

GARMENT BAGS

Protect your expensive items by hanging/folding them in garment bags.

DON’T OVER WASH

Too much washing breaks down the fibres in your fabrics.

HANDLE WITH CARE

Do use a laundry bag to protect delicates and underwired bras in the machine.

THE SUNNY SIDE

Air dry clothes to prevent shrinking and friction in the tumble dryer.

xxx

lll