50% rubbish, to be clear. That’s because we’re trialling some new Washing Up Liquid bottle caps that are half made from post-consumer recycled polypropylene plastic (with the other half made from virgin polypropylene).
It’s all part of changing the way we think about plastic waste – a subject that’s very dear to our hearts.
From next month, October 2018, we’re sticking the new 50% recycled polypropylene plastic caps on 200,000 new bottles of Lemon and Aloe Washing Up Liquid in the UK, Belgium and the Netherlands. Then if all goes well, next year we want to start using recycled polypropylene plastic in our caps permanently.
We’re hoping to kickstart more demand for recycled polypropylene – the strong, flexible plastic that’s used on most bottle caps. The thing is, most polypropylene isn’t recycled, despite the fact it’s technically possible. There just aren’t that many folks out there who are doing it because there’s no demand for it – yet. But it’s something we’ve been wanting to look at for a while. Because we believe plastic waste can be valuable. So once we’d finished launching our 100% recycled plastic (PCR) Washing Up Liquid bottle, we rolled up our sleeves.
First, we sniffed around for the best source of recycled polypropylene plastic we could find.
Then we tested, tested, then tested some more – it’s no good using recycled plastic if it doesn’t do the job properly. Eventually, we found that a 50% recycled polypropylene cap met all our high technical standards, while still using a significant amount of post-consumer polypropylene.
First, we need to make sure that the cap works well in people’s homes. Then we’ll aim to use recycled polypropylene plastic in more of our caps as soon as possible. And although we’re only trialling a 50% recycled version for now, you can be sure that we’ll be shooting for a 100% recycled polypropylene plastic cap as soon as we can