We don’t believe in Animal Testing
Together with our sister brand method, we’ve recently developed a new global approach that takes our brands to the highest standard of what it means to be cruelty-free.
When we have pioneered work on new ingredients in the past we’ve had to comply with Europe’s REACH legislation requirement to test on daphnia (water fleas). This testing was allowed within the Leaping Bunny certification.
We have now decided to adopt a collective mission with method to never test on animals, including water fleas.
We’re choosing to evolve how we approach innovation in Europe. We’re committed to pioneering the future, but only in ways that don’t require us to conduct daphnia testing.
We also won’t be selling our hand or body washes in China (where animal testing is required on certain types of personal care products) until we have a way to make them available that aligns with our cruelty-free mission.
Together with method we’ll continue to evolve our approach and practices, as part of our global mission to make the world a cleaner, greener place.