“Are your new fragrances as green as your original ones? Are you moving away from being as green and environmentally friendly? “
As part of the fragrance changes we’ve made, we are now sourcing a mixture of naturally derived and synthetic fragrances.
Our new fragrances contain at least 50% of ingredients from naturally derived sources.
We still rigorously assess each ingredient on environmental and health criteria.
And we only use those ingredients, including the synthetic components, that biodegrade and have minimal impact on aquatic life.
Fragrance contributes less than 1% of the overall ingredients of our products.
So our product range, including our laundry liquids and fabric softeners, continue to be made with overwhelmingly naturally derived ingredients.