This global pandemic is totally poop.
But ask any green scientist and they’ll tell you:
Poop makes excellent fertiliser.
We’re a cleaning brand.
So whilst many businesses have struggled to survive, we’ve sold more during COVID-19.
But we’re not keeping that all to ourselves.
Instead, we’re pledging over £500,000 to our new initiative: FERTILISE THE FUTURE.
Using the crisis of today to help fund the sustainable start-ups and eco-pioneers of tomorrow.
Because as we say in Belgium:
When life gives you poop, grow flowers.
Let’s live clean.
We deliberated and debated, we ruminated and reflected, until finally we got our 21 finalists. Here they are. Read about them, watch their videos and then get behind your favourite. Simply click on the link below the video to share their hashtag and our judges will take it into consideration when they pick the final three.
The tough task of whittling down 776 applications is being led by a group of Ecover aficionados and external experts across Europe.
Our fund aims to provide financial investments to innovative ideas promoting nature-based solutions, including:
Nature based solutions are solutions that seek to protect, restore and regenerate social AND ecological systems. They recognise that in order to be successful, solutions to environmental challenges need to help tackle societal issues at the same time.
We’re looking for ideas that harness the power of nature to help us fight the interlinked challenges of biodiversity loss and climate change. We realise significant investments from business and governments that fit the scale of these challenges are necessary, but we want to do our part and start a conversation. Projects could include anything from a green roof that enhances biodiversity to one that supports a larger programme around sustainable agriculture or the restoration of diverse natural ecosystems on land and in the sea. Ideas will be chosen based on the range of benefits they provide for people and planet.
We want to hear from organisations that already have a proof of concept and who are looking for funding to accelerate their scale and impact.
We have not set a defined number of grants as this is dependent on both the quantity and quality of the type of applications we receive. We are asking applicants to choose between 3 different levels of grant; 1. £10k-100k, 2. £100-£300k and 3. £300k plus. They will be allocated at our discretion. We aim to support at least 1 project in each of the 3 countries where we have a presence: the UK, Belgium and Germany.
We are currently determining who best to get involved. When we are ready to confirm, we will publish the details here on our website.
Please email fertilisethefuture@peopleagainstdirty.com and one of the team will answer your questions.
Yes you can. Although we are European based and primarily looking to have an impact in the UK, Belgium + Germany where we are most active, we are also interested in projects that have an impact beyond Europe.