📌 CHALLENGE 3/3
How to mobilise and grow a REFILL MOVEMENT?
🧐 The Problem
I mean, is refilling even cool?
💡 The Idea
Making Refill on trend.
We’re launching an upcycled utility fashion brand. Taking over the catwalks of London to New York, refill-wear will be the season’s must have. Now refillables are part of your look, refilling is easy as.
💁🏽 Who’s it for
The fashion-forward folk, millennials and Gen Zs.
Can you see the idea working?
Tell us below 👇