Our Beliefs

WHAT WE BELIEVE IN

When we say we live and breathe clean, we mean it. From the way we do business to how we source our ingredients to out war on ocean plastic – it’s all about finding new ways to put our clean values into practice. Even if it’s going to take a while to get there. Check out what we’re doing below.

Clean business

To us, being good to the planet and the people around us is just as important as the bottom line. That’s why we’re certified by B Corp – the Fair Trade of companies.

Clean plastic

We’re waging war on single-use plastic. Encouraging everyone to reuse, refill, and recycle wherever possible. That’s why all our bottles and caps are designed to be recycled. And by 2020 we’re committed to using only recycled plastic in all our bottles.

Clean water

Our phosphate-free formula helped clean the world’s waterways. Now we’re on the case to use less water – both in our products and our manufacturing process.

Clean sourcing

We’re on the road to making our supply chain as sustainable as our ingredients. For example, we buy local when we can, and only use suppliers who share our values.

Clean ingredients

We use mostly natural plant-based ingredients because they’re renewable, biodegradable and replace dirty crude oil-based substances. Plus it makes us vegan-friendly. We’re also Leaping Bunny certified, as we never test on animals (as if).

Clean fragrances

We use fragrances that are as natural, simple and authentic as possible. They’re designed to smell fresh and wonderful – not overpower you with toxic chemicals.

Clean design

We believe in packaging design that makes a positive impact on people and the planet. That means less is more, and simple is beautiful.

Clean manufacturing

It’s not just what you do, it’s how you do it. That’s why our forest factory has always been one of the most ecologically sound in the world since we built it in 1992. And now we’re working towards a zero-carbon, zero-waste footprint.