This Isn't Laundry

This is an act of everyday rebellion. This is how we fight back against fashion waste. Not in some grand act or noble last stand. But in the smallest of everyday actions.

FASHION SHOULD LAST LONGER THAN A WEEK

“The way we make, use and throw away our clothes is unsustainable.”*

WASH WISELY

Salvation comes in the strangest of places. Like a basket load of dirty socks and crumpled tees. Check out our tips for keeping your clothes and your conscience, clean.
1. Wash Less!

Yes, this is a laundry detergent brand telling you to wash less…but next time you’re throwing those jeans in the laundry basket, just think, are they actually dirty or could these be worn again?

2. Steam or stain remove.

Ever tried freshening up a dress or jacket in the shower, it works a treat and saves water and energy too. Patch removing stains also saves on an unnecessary wash.

3. Wash at 30 or cooler.

Most of the energy from washing is in heating the water. Many detergents now work effectively at these cooler temperatures so don’t heat too hot unless your washing items such as bedding, towels and gym clothes.

4. Separate colours.

To make sure your clothes survive the wash: darks and whites and using a relevant detergent or biodegradable bleach. Wash dark clothes inside out.

5. Know your wash symbols.

Which? Has a great guide here.

6. Wash delicates by hand.

Or use a delicates bag to prevent items catching and stretching.

7. Catch plastic microfibres.

by using a guppy bag or a coraball.

8. Switch to Green Energy.

By switching to renewable energy from suppliers such as Bulb or Ecotricity!

Worn This Way

Employees at Ecover have been taking part in an office challenge to Wash Wisely, Wear Longer and Waste Less. As part of this they were encouraged to buy less, buy second hand, repair and share. These are some of their experiences.

Charlotte

“I was really apprehensive about not buying anything new for a whole 3 months (panic ahead of the Christmas party was high) but the more I have learned about the environmental cost caused by the fashion industry, the more uncomfortable I felt about a seemingly innocent past time. I got through the 3 months much easier than I thought, discovered a few great treasures in second-hand store Traid and also some things I had forgotten about in my own wardrobe. Now I am allowed to buy new again, I’m approaching it with a completely different mindset. I buy stuff that I know I will wear a lot, materials that will last and I am looking after everything much more carefully by handwashing and spot stain removing. And don’t worry, the Christmas party dress was found at the back of my own wardrobe.”

– Charlotte, Ecover Brand Manager

WEAR LONGER

Wear your goddamn clothes for longer.
Making them last as long as they can.
And looking fine as hell doing it.

We’ve become a society of short-lived trends and frequently changing tastes. With the rise of fast fashion leading to a disposable mindset, sustainability bodies are calling for us to wear our clothes for longer and buy items that will last.

1. Wear your goddam clothes for longer.

Keeping them in use and extending the life of clothing by just 9 months would reduce carbon, waste and water footprints by around 20-30% each* – Simple really.

2. Borrow or rent

Now, we love a social occasion as much as the next nutty Belgian scientist. But if you’re thinking you may only wear that rainbow dream coat once? Maybe consider borrowing from a friend or renting instead, see some rental sites below.

3. Buy sustainably sourced garments

If you have the time, it’s always a good idea to do you research on the brands you’re buying from. We love brands like Patagonia, Finisterre, People Tree that put sustainability at the heart of what they do.

Buy garments with longevity in mind. You can check out this guide for more info – Love your clothes guide

4. Repair your clothes

A small rip here, a loose button there? The Guardian has some great step by step guided on how to mend your clothes here. Or try a repair service such as Clothes Doctor.

Ever thought of upskilling? You’d be surprised how many local repair workshops there are if you give them a Google.

5. Rental Sites:

Worn This Way

Employees at Ecover have been taking part in an office challenge to Wash Wisely, Wear Longer and Waste never. As part of this they were encouraged to buy less, buy second hand, repair and share. These are some of their experiences.

Allie

“I’ve been doing the Worn This Way challenge since August and I’m so proud that I’ve made it this far. I pledged to not buy any new clothes, apart from vintage/ second hand. I’ve discovered that there are so many great clothes hidden away in these stores, and that I also had lots clothes hidden away in the back of my closet! At times it has been a struggle, especially in the January sales, but it’s shown me how much time I used to waste trawling through the online shops. And, not to mention it’s been great for my bank account!”

Allie, UK Team Champ

WASTE LESS

Let’s start placing value in the things that already exist and stop seeing fashion as a single-use purchase.
Second-hand Stores

Try finding some treasures in these Secondhand stores.

Depop Beyond Retro

Clothing Swaps

Set up your own:

Top Tips: Watch this video on how to organise a successful swishing clothes swap event – here

The Guardian: How to set up a clothes swap in your area – here

Get Swishing: here

Worn This Way

Employees at Ecover have been taking part in an office challenge to Wash Wisely, Wear Longer and Waste never. As part of this they were encouraged to buy less, buy second hand, repair and share. These are some of their experiences.

Kiera

“I’ve been doing the worn this way challenge for 5 months now. As a serial fast fashion shopper in the past I was worried about how difficult I’d find it, but there are so many other options to buying new. I’ve started to borrow / swap clothes with friends and made my first Depop purchase last week! I’d definitely encourage more people to get involved 😊”

Kiera, Creative Studio Manager

When we say we live and breathe clean, we mean it.

It’s about so much more than just washing your smelly socks. It’s about making our products using plant-based and biodegradable ingredients, achieving Zero Waste in our factory and now, waging war on fashion waste.

Our ask to you? Choose to wear your clothes for longer, keeping them in use and out of landfill. Let’s keep finding new ways to put our clean values into practice.

Let’s live clean people!