A World First

We teamed up with a company called Plastic Whale for our Ocean Plastic bottle. They’re the first professional plastic fishing company in the world.

That’s right – they go ‘fishing’ in canals and harbours for plastic. Our pioneering bottle is made from 10% ocean plastic, 90% recycled plastic and requires 15% less plastic than usual owing to its high-tech design. And we’re working towards increasing the proportion of ocean plastic it contains.

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