We’re on a mission to lead a clean world revolution.

That might make us sound too big for our boots. But the fact is, we want to redefine what clean really, truly means. For ourselves, our homes, our communities, our world.

It’s what we’ve been obsessing over for the best part of 40 years, and it’s what keeps us fearless and foolish. Today, tomorrow, always.

We’re redefining clean for the 21st century. Clean products. Clean homes. Clean values. Leading by example and making sure we try to operate as transparently as a freshwater stream – without getting too holier-than-thou about it. All to inspire people to make their world that little bit cleaner.


We’re on a mission to make cleaning even cleaner.

Pushing the envelope. Always asking if there’s a cleaner way. Collaborating to create products that will make a real difference and change attitudes for the better. Sure, we’ll make some mistakes along the way. But progress not perfection is the motto we swear by.


We’re on a mission to embrace living clean, not just clean living.

It’s much bigger than washing the dishes or doing the laundry. It’s about making you feel wonderful in your home environment. Call it harmony, call it feel-good factor, call it whatever you want. We firmly believe that if you treat your home with all the TLC it deserves, then it’ll love you right back.

The fact is

Clean gets us out of bed every morning.
It’s frankly what we live for.
And it’s time to shout it louder than ever.