We buy local whenever we can. If we can’t find what we need near our factory in Malle, Belgium, then we’ll look for producers based in Europe, keeping carbon emissions from transport as low as possible.

Some of the ingredients we buy locally are:

  • Rapeseed oil from France that’s used as a softening agent in our Fabric Conditioner
  • Rapeseed oil from Austria, the Czech Republic and Slovakia that’s used in our household cleaners
  • Sunflower oil from France and Germany that’s used in our Laundry Liquid
  • Linseed oil from Holland and France that’s used as linseed soap in our Floor Soap
  • A surfactant derived from European rapeseed oil that’s used in our laundry products

We also source smart by trying to match the size of our orders to our suppliers’ trucks, reducing the number of deliveries needed. More efficiency, fewer emissions.


In recent years, palm oil production has been generating headlines for all the wrong reasons – and rightly so. It causes deforestation which can be catastrophic for natural habitats and biodiversity.

The flipside is that palm oil and palm kernel oil’s unique properties are key for making detergent. So this is what we’re doing right now.

First, 100% of the palm oil and palm kernel oil we source is certified by the Roundtable on Sustainable Palm Oil (RSPO, which certifies that our suppliers’ plantations and practices are not contributing to deforestation.

Second, we’re thinking up sustainable alternatives to substantially reduce our need for palm oil and palm kernel oil in the long run. Always using nature as an inspiration – just like we’ve doing for nearly 40 years. And we’re already making serious progress.


We ask suppliers we work with to hold to our code of conduct. It helps ensure rigorous environmental and ethical standards are maintained, including:

  • Providing a healthy and safe workplace for their employees
  • Disposing of waste in an environmentally friendly way
  • Fair, non-discriminatory employment practices
  • No child labour
  • No animal testing or commissioning of animal testing on our behalf
  • Submitting environmental data for us to assess

At the same time, we have a collaboration program with our suppliers to help them improve their green credentials, like reducing water use or transportation distances – limiting our combined impact.


Supply chains can grow incredibly complex. We all need a little help from like-minded friends now and then. So we rely on certifications like Leaping Bunny and Bonsucro to help us stay on the ball, monitoring and shining a light on where we can source even cleaner.

Clean business

Being good to the planet and the people we work with is just as important to us as the bottom line.


We’re waging war on single-use plastic. And we’re aiming to make all our bottles from recycled plastic by 2020.

Clean water

Our original phosphate-free formula helped clean the world’s waterways. Now we’re on the case to use less water, full stop.

Clean sourcing

We’re making our supply chain more responsible. Like buying local when we can, and using suppliers who share our values.


You get out what you put in. Which is why most of our ingredients are made of biodegradable plant-derived substances.

Clean fragrances

We use fragrances that are designed to smell fresh and wonderful – not overpower you with toxic chemicals.

Clean manufacturing

First we built one of the world’s most ecologically sound factories. Next stop: a zero-waste, zero-carbon footprint.


We believe that packaging design can have a positive impact on people and the planet.