CLEAN. It’s the five-letter word we’ve lived by for the best part of 40 years. You see, clean means much more to us than washing the dishes or doing the laundry.

We like to think of it as an attitude. A philosophy. A way of thinking, feeling… and yes, living clean.

In fact, we’re on a mission to lead a clean world revolution – for the sake of ourselves, our homes, our communities and our world. Bit feisty coming from a cleaning brand, we’ll admit. But how else do you think we’re going to save the planet and still make it home in time for tea?


When we say we live and breathe clean, we mean it. From the way we do business to how we source our ingredients to our war on plastic waste – it’s all about finding new ways to put our clean values into practice. Even if it’s going to take a while to get there. Check out what we’re doing below.

Clean plastic

We’re waging war on single-use plastic. And we’re aiming to make all our bottles from recycled plastic by 2020.

Clean water

Our original phosphate-free formula did not add phosphates to the world’s waterways. Now we’re on the case to use less water, full stop.

Clean sourcing

We’re making our supply chain more responsible. Like buying local when we can, and using suppliers who share our values.

Clean ingredients

You get out what you put in. Which is why most of our ingredients are made of biodegradable plant-derived substances.

Clean fragrances

We use fragrances that are designed to smell fresh and wonderful – not overpower you with toxic chemicals.

Clean design

We believe that packaging design can have a positive impact on people and the planet.

Clean manufacturing

First we built one of the world’s most ecologically sound factories. Next stop: a zero-waste, zero-carbon footprint.


It’s what we make that makes us who we are. From launching our original phosphate-free washing powder in 1979 to our fab ranges of plant-based home cleaning products today, we’re always on a mission to prove that you can save the planet and still deliver a damn good clean.


Our dishwashing range cuts through grease and grime, with fragrances that won’t overpower you.


Our plant-based Laundry Liquids leave clothes spotless, with no chemical nasties left behind in the water.


Our range of household cleaners keeps every inch of your home and your conscience sparkling.


Ecover ZERO is our range of completely fragrance-free products, approved by Allergy UK.

Personal Care

Dermatologically tested for sensitive skin, our Personal Care range will give your hands the TLC they deserve.

Ocean plastic

We’re turning the tide on ocean plastic.
It’s a fight we’re proud to lead, but the war is not won.