For over 40 years, our aim at Ecover has been to create positive systemic change within the world of everyday products. Today, it’s clear we face a huge challenge – the plastic waste crisis.

Encouragingly, recycle rates are increasing but at the same time the volume of virgin plastic being produced is still growing exponentially. We need ‘re-use’ to work hand-in-hand with recycling to tackle the plastic problem. Brands – not consumers – must take responsibility for creating a system that uses a material that takes hundreds, if not thousands, of years to degrade for the sake of one single use.

That’s why we commissioned The Refill Report which looks to explore some of the barriers to refilling, and find out what brands and retailers can do to bring refilling to the masses.