Why can’t I find the dilute non-bio? (Blue cap non-concentrated laundry liquid)

Our retailers now mostly stock our concentrated laundry liquids and the concentrated laundry refills. There are a number of reasons why we are encouraging retailers and consumers to make the switch from our non-concentrated (“dilute”) laundry liquid:

  • Better product: Our powerful new formula fights tough stains and cares for clothes.
  • Better value: More washes per litre vs our dilute (non-concentrated) non-bio.
  • Better for the planet: Less plastic per wash vs our dilute (non-concentrated) non-bio.

We are still producing the non-concentrated (“dilute”) non-bio laundry liquid.

However, there have been some changes:

  1. The 1.5L bottle and cap colours have changed. The bottle still has a handle.
  2. The bottles have new labels which clearly state ‘Non-Concentrated Lavender & Eucalyptus’ on the front of the bottle. Previously we did not print these on pack so it is often referred to as being unscented/fragrance-free, but has always had a fragrance.
  3. The product is now only available from Ocado, Waitrose and some health food stores.
  4. The 15L refill has now been discontinued.

The following have stayed the same:

  • Formula
  • Fragrance (Lavender & Eucalyptus)
  • Bottle shape
  • Bottle size (1.5L or 5L)
  • Number of washes (17 or 56)




If you are unable to find the non-concentrated (“dilute”) laundry liquid and it is a fragrance-free laundry liquid you’re looking for, our Ecover ZERO range has 0% fragrance, 0% colourings and 0% enzymes: www.ecover.com/ecover-zero

Alternatively, if you’d like to give our concentrated laundry liquids a try, you can find out more about them here: www.ecover.com/laundry

Download our PDF below for images of the different products and the changes made across our laundry range.

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