Performance upgrade
- A true ecological washing powder – performs as well as the leading conventional brands. (see graph)
- Improved cleaning action on all stains : fat-, protein- (e.g. milk, blood, egg, etc.) & bleachable stains (e.g. grass, wine, fruit, etc.).
- Improved dissolvability & dispensability – leaves no residues on the laundry.
- With a plant based lavender perfume.
- Contains no optical brighteners (more info).
The true ecological choice
Ecover’s improved washing powder contains a new detergent agent derived from vegetable sources. This new surfactant is the result of almost two years of close collaboration between Ecover’s R&D department and one of our ingredient suppliers. It is made from rapeseed oil (non GMO) and has an even lower aquatic toxicity to the surfactant we were using previously.
One of its advantages is that it generates very little foam. Foam is detrimental to the washing process and can cause up to 50% of the washing power to be lost. Conventional laundry powders contain substances such as silicones to control foaming, but Ecover naturally prefers not to use such environmentally risky substances.
Furthermore, the Ecover washing powder is produced in Ecover’s Ecological Factory. The washing powder is based on plant and mineral based ingredients and has minimum impact on aquatic life. The full product biodegrades quickly and completely.
Do you like the new look…?!
Ecover’s washing powder box has a new design – attractive & clear !
Ecover Washing Powder for Whites & Colourfast laundry 1,2 kg
Source: R&D Ecover, 04/2006